His comments caught my attention for two reasons. … If I’m the consumer and I hear that, ‘OK, I don’t like beer,’ and go search out something else.” “I hear brewers sometimes say things like, ‘Oh, that lacto-smoothie sour’s not really a beer. “Don’t denigrate where consumers are entering craft,” the Brewers Association’s chief economist said during a presentation to the New England Craft Brew Summit earlier this month. But the American craft brewing business being what it is these days, Bart Watson decided it was time to state the obvious. “Don’t insult your customers” is not the sort of business advice you typically have to say aloud.
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